How fepenavimerotorijari came to be
Back in 2018, our founder Katelyn Thornfield was working for a large financial firm in Brisbane when she noticed something troubling. Small and medium businesses were getting cookie-cutter advice that rarely fit their actual situations. The gap between textbook finance and real-world business challenges was enormous.
So she moved to Cairns and started fepenavimerotorijari with a simple idea: what if financial advice actually matched how businesses operate day-to-day? What if we stopped pretending every company fits the same mold and started crafting solutions around real circumstances?
Seven years later, we've worked with over 240 Australian businesses. Each one taught us something new about the messy, complicated, fascinating world of business finance.